The effort is being framed as a drive to clean up the web, but it could just as easily be interpreted as a disguised move to further solidify Google’s monopoly.īack in April, the Wall Street Journal reported that Google was planning to adopt the Coalition for Better Ads list of standards and apply them to a filter built into Chrome. Beginning in January, its Chrome web browser will block autoplay video ads with sound by default. Google has surveyed the advertising landscape that it dominates and determined that it’s time for a change.
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